About me
As a creative leader, I thrive at the intersection of creativity and purpose, blending big-picture vision with hands-on execution. I don’t just direct projects—I build momentum, inspire teams, and create experiences that leave a lasting mark. I’ve led creative strategy for brands, nonprofits, artists, and purpose-driven organizations, always with the goal of connecting people to something bigger than themselves.
Passion & Balance
I’ve navigated high-stakes productions, tight budgets, and impossible deadlines—not just by problem-solving, but by story-solving. The best creative work isn’t just about what you make—it’s about the why behind it. My approach is both empathetic and strategic: I listen deeply, lead with clarity, and help teams create with confidence.
Beyond the professional world, I’m a firm believer that creativity should be a force for good. That’s why I co-founded Athentikos, a nonprofit that empowers underserved communities through the arts. It’s also why I mentor creatives, knowing firsthand that the best work happens when people are seen, heard, and inspired.
At the end of the day, I love helping people find their voice, tell their story, and create something that matters. And if we get to break a few things and rebuild them even stronger along the way, even better.
A Creative Leader Across Industries
With over 20 years of experience, I’ve led brand strategy, content production, and multi-platform campaigns for 150+ clients, including CPG brands, nonprofits, and purpose-driven organizations. Each field has sharpened my ability to adapt, innovate, and tell compelling stories that move people to action.
My skill set spans the entire creative process, from ideation to execution:
- Strategic Communication
- Creative Leadership
- Team Mentoring
- Creative Concept Development
- Brand Strategy
- Copywriting
- Design
- Photography
- Music & Film Production
- Post-Production
- Creative Process Optimization
Lessons in Leadership
Over the years, I’ve collected a tool chest of leadership lessons, each shaped by experience, failure, and growth.
- In theatre, I experienced the power of an ensemble—a team moving toward a clear, focused goal.
- As a community group leader, I discovered that great leadership starts with great listening—asking the right questions, then listening … listening some more … and asking again. That’s where truth begins to reveal itself.
- In the entrepreneurial world of craft beverages, I learned that business moves at light speed and creativity must keep up. Strategic frameworks and rapid iteration turn big ideas into reality.
- As an Agency Creative Director, I learned that creativity thrives within constraints. With multiple clients, tight deadlines, and diverse industries, the challenge wasn’t just coming up with great ideas—it was delivering them efficiently, strategically, and consistently. Clear briefs, strong strategy, and defined guardrails don’t limit creativity—they focus it.
- As a nonprofit founder, I realized that passion alone isn’t enough. It can inspire, but it takes an ensemble—a committed team, strategy, and execution—to accomplish a mission.
- As a father of two sons, I’m continuously reminded of the humility of leadership—facing challenges head-on, failing, learning, and getting back up again.
Whether working with clients, teams, my family, or total strangers, my approach is the same: meet people where they are, listen deeply, and encourage growth. Because leadership isn’t about having all the answers—it’s about creating space for others to thrive. Creativity is never a solo act—it’s the result of teams working in sync, respecting the process, and pushing each other toward bigger, bolder ideas.